Due to the current pandemic, we decided to do a social media awareness campaign. Since coronavirus is also a droplet borne infection, so it was the need of time to educate people about this mode of transmission.

Our objectives were:

1. To educate people about the droplet-borne mode of infection because many deadly infections are spread by this route.
2. To help people understand and acknowledge some common droplet borne diseases.
3. To tell masses how to prevent themselves from getting infected by these infections.

Our campaign was a 7-day campaign. Each day, a video was uploaded on social media pages of VFAHT at 3 pm and then a question regarding that video was uploaded at 7 pm.

On days 1 and 7, videos made by Avinash and Anfal were uploaded followed by respective questions. We had good social media engagement on these days.

On days 2 and 3, videos made by Varisha and Anusha were uploaded followed by their questions, we had moderate social media engagement.

On day 4, the video made by Aelia, edited by Basit and Narmeen was uploaded followed by the question. We had maximum social media engagement that day. That video is by far the most popular video on VFAHT’s DUHS page to date.

Then, on days 5 and 6, videos by Ammara and Unaiza were uploaded. We had an okayish engagement.

In conclusion, we were successful in conducting a social media awareness campaign despite all the limitations because of the lack of communication due to COVID. Moreover, two students from JSMU also participated and learned how we operate in VFAHT. The Media Department helped us a lot. The feedback was positive too and a lot of people engaged on our social media posts making this campaign a success. We hope to conduct more such awareness campaigns shortly.

The sharing of info posters was aimed at creating awareness about bloodborne diseases (specifying AIDS). The posters were being shared on the official Fecbook page and official WhatsApp group of VFAHT FJMU. The info posters answered several FAQs regarding AIDS.

Considering the current pandemic, many diseases prevailing amongst the general population have been ignored and their treatments are delayed due to the healthcare burden. Keeping this in mind, DIARRHEA AND DYSENTERY was chosen as the
topic. The pediatric age group was specifically chosen due to the complications and high mortality rate amongst infants.

Amongst the general population, mothers were the target of this campaign. The campaign was divided into 3 weeks and each week had a separate theme. 1st week comprised of an introduction to diarrhea and dysentery. This included signs and symptoms of diarrhea. To make it more interactive, questions were added to test the knowledge of the people. The 1st week concluded with a video summarizing all the identification points of diarrhea, as well as specific signs of dehydration amongst neonate’s 2nd week, focused on management, treatment, and prevention of diarrhea. This was divided into daily posters highlighting a few points each day for the management and treatment. This week was concluded with a video demonstrating methods of making oral rehydration solution at home, to make the management of diarrhea easier at home.

3rd week focused more on vaccination for children to prevent diarrhea. Awareness about vaccination was raised by countering the myths associated with it. This week was ended with a video answering FAQs related to diarrhea by the pediatrician Akhtar Ali Akhan. The campaign was met with a good response from the audience.
Many posts had a reasonable number of likes and comments. To make the posts more interactive, each comment would tag more people to improve the reach. Additionally, the awareness posts were shared on Facebook groups that comprised of mothers. These included ELAAJ THE TREATMENT, GIRLS KINGDOM, and SOUL SISTERS PAKISTAN.