World Rabies Day falls on 28th September and is celebrated around the world. In a developing country like Pakistan, where stray dogs and subsequently dog bites are still common, cases of Rabies are frequently seen. With this campaign, we wanted to emphasize that Rabies is 100% fatal but also 100% preventable.  

The first poster on “World Rabies Day” was posted on September 28, 2020, to celebrate the relevant day. However, due to the ongoing Malaria and Dengue Relief Campaign at that time, this campaign was put on hold until November 12, 2020. The online campaign was done over 3 days from 12th Nov – 14th Nov on social media platforms of VFAHT-DUHS (FB and Instagram) and highlighted the different aspects of rabies, its management, and its prevention.  

The campaign especially drew attention to the 100% preventability of rabies and emphasized how a rabid dog should be dealt with, which is something often mismanaged and overlooked in our setting. We think it was successful in delivering the message we intended on conveying.